What should we name it?

Somewhere in the world there are a dozen cartoonists working on comics for Ho12's iPhone project with Comixology. With that underway there are several things we need to take care of so we can start on the next phases of the project. One being, what the hell do we call it? So far I've got a few ideas, but none really stick. Any ideas? So far my fave is iHo12, but that's kinda tired.